Intel's art of gentle AMD persuasion misfires

Intel's art of gentle AMD persuasion misfires

The problem with a strong-arm approach to computing is that the engineers and nerds that make up the core of technical buyers tend to strongly disapprove of what they view as "slimy" marketing. Marketing efforts are typically seen, at best, as a necessary evil, and at worst as the lies of a company that cares only about their profit line. A company's perceived image and the goodwill it's generated in the community can be tremendous commodities.