Xerox forbids use of word Xeroxing

Xerox forbids use of word Xeroxing:

"In the September 15, 2004 edition of the The Inquirer, you published an article on Xerox Corporation entitled, 'Xerox wants to move away from Xeroxing'.

Please be advised that XEROX is a registered trademark of Xerox Corporation and is properly used only as an adjective to identify our high quality products and services. In the headline quoted above, the trademark is used improperly as a verb. Such use constitutes a misuse of our trademark and tends to dilute its distinctiveness. As an alternative, we suggest generic terms be used -- such as 'copying', 'photocopying' or 'duplicating'."

This is dumb.