Potential New Diet Trick: False Memories

Potential New Diet Trick: False Memories: "Food preference questionnaires were given to 204 students, who in return received computer-generated analyses about their food history. Some of the students received false feedback indicating that strawberry ice cream had made then sick as a child.

After receiving the false analyses, the students suddenly 'remembered' having gotten sick from strawberry ice cream when they were little and planned to avoid the desert in the future.

False memories, it turns out, can be easily absorbed by our brains. A 2004 study shows that things that are vividly imagined can make their way into our memories."