Newisys - Integrity and Innovation Newisys - and let's get its name straight - it's pronounced New Isys like the Egyptian goddess Isis - is the vehicle for vaulting AMD's 64-bit counter-Itanium Hammer chip into the big time. It's the privately held Texas technology gamble that's been quietly designing industrial-strength SledgeHammer, now Opteron, servers for the last two years and now it wants IBM, HP and Dell, you know, the major OEMs, to license and sell the things (CSN No 428). All the vendors would have to do is certify the boxes, create the collateral materials, educate their people and make a market. They wouldn't even have to build them. Newisys has made contract-manufacturing arrangements.